I was reading about this newly launched brand at the weekend and just had to shout about it!! The ethos is so free spirited and sentimental and we just love a piece of jewellery that tells a story…..

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Loquet London is a new British luxury jewellery concept created by Sheherazade Goldsmith with Laura Bailey that launched in June 2013.

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The gold framed crystal ‘Loquet’ is designed to open and be personalised with collectable charms and birthstones. From a lucky horseshoe, a gold initial, a September sapphire or a diamond studded shooting star, each ‘Loquet’ is a unique and bespoke gift, a love letter coded in charms.

Sheherazade Goldsmith has taken a contemporary approach to the age old idea of a keepsake locket and created Loquet London in collaboration with her friend Laura Bailey.

A true labour of love, Sheherazade and Laura have developed Loquet London alongside a wealth of young creative talent and worked closely with established London jeweller Michael Ventura.

“Every ‘Loquet’ tells a story. Each charm represents an emotion, a special memory—What’s in your world? What’s in your heart?” says Sheherazade Goldsmith.

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The website, loquetlondon.com, is a visionary and playful new interactive shopping experience, where you can design your ‘Loquet’ or simply browse for inspiration amongst hand-drawn dancing animations and galleries. Post a photo of your creation or join the ‘Journal’ conversation. And your ‘Loquet’ and charms will be delivered in 24hrs.

“Fill your virtual ‘Loquet’ with a treasure trove of luck and love, a glint of diamond, a sapphire glow. For a one-of-a kind necklace to cherish, for yourself or a loved one”, says Laura, who wears hers doubled up, day and night.

Classic from a distance, original and curious close-up, a ‘Loquet’ is an eye-catching talking-point. A flash of colour, a spark of gold, a desert-island memory, a child’s birthstone. We carry our stories close to our hearts.

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