We’re getting a bit steamy on Festival Brides this morning! If you are still on the hunt for your bridal lingerie or you’re looking for something comfortable yet sexy to lounge about in both on the morning of your wedding or the morning after (wink wink) then look no further beautiful brides to be.

The wonderful US bridal label Daughters of Simone have teamed up with lingerie designers Daisy & Elizabeth to create an effortlessly cool lingerie and lounge wear range with the bride and bridesmaids in mind. Think sexy underwear, boho-chic kaftans, pretty body suits and cool tunics all with an emphasis on making you, and the favourite women in your life, feel comfortable yet sexy on the morning of your wedding.

Launching their “Fool For You” collection with this incredibly sexy and flirtatious shoot, Daughters Of Simone tell us how it all started……

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Upon moving to New York, from their native California, Brit & Ash of Daughters Of Simone met fellow brooklynites and cool-girl lingerie designers, Daisy & Elizabeth. Both sets of chicks came from distinctive brands; Daughters Of Simone boho/hippie children, while Daisy & Elizabeth more the American-country twang. During the infamous New York winter months the four began spending their evenings and afternoons designing what would be their first collaboration together. Something for brides and bridesmaids to wear while getting prettied up for the big day or under their dresses. It had to be cute but of course sexy. It had to be a little Americana and little bohemian. But most of all, something outside of the traditional “bridal robe” box.

Four pieces comprise the, “Fool For You’ collection; a bra and panty set, body suit, a bridesmaids “getting ready” tunic, and a gorgeous cotton embroidered Kaftan perfect for the bride. The collection shoot was inspired by just having fun with you girl friends the morning of, passing the time by drinking whiskey and playing cards. It takes place in Ashley’s (of Daughters Of Simone) Brooklyn loft.

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After weeks of planning, sketching, fabric shopping, and concept planning the collection was ready to be shot. Along with a slew of talented artisans we crammed into Ashley’s Bushwick, Brooklyn loft and began a day of loud rock & roll and much needed whiskey drinking (to make up for the ever-ending 30 degree NY weather).

As photographer Jenm Senn clicked away magic in-sewed. With the combined efforts of a all female cast, plus the videography team of The BANG BANG Theory, “Fool For You” was born.

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So damn hot!

To shop this amazing collection, visit Daughters Of Simone’s online shop and make sure your credit card is ready!

The Line Up

Photography: Jen Senn
Lingerie: Fool For You Collection
Designers: Daughters of Simone and Daisy & Elizabeth
Hair: Elin Nyberg
Make-Up: Sarah Disco
Models: Lucie Pustova, Aliett Butts, Irenka Simon, Haylie Dugann

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