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Festival Brides Loves: Heart Aflutter

16 Oct

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Oh, heyyyy sweet brides!

To say we’ve got a treat for you this morning would be an understatement… This morning we’re gonna full on indulge you in the most fabulous of bridal creations for the gorgeous people from Heart Aflutter.

You’re gonna LOVE it.

You know that Daughters of Simone dress you’ve been lusting after for the last month but not dared to buy online? Yeah, that one (you and me both sister!) well, the geniuses over at Heart Aflutter are bringing you EXCLUSIVE designs in the UK… Yes, you heard right, on this very island!

Are you excited?! You should be! Let’s get to know the godsend that is Heart Aflutter, shall we?

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Tell us a little bit about yourself…

My name is Cecilia, I am on the wrong side of 30 and I am originally from Italy, from a town called Parma in the north of the country (yes, that’s where Parma ham is from! And Parmesan cheese!). I moved to the UK 5 years ago after meeting the man who’s now my husband! We dated long distance for about a year before deciding that we just wanted to be together all the time. I moved here, did my master’s degree at Imperial College and worked in a couple of different places before deciding to go solo and launch Heart Aflutter.

We got married in London by the way, at the beautiful Union Chapel in Islington. Most people don’t realise it’s a wedding venue as it’s mainly known as a music venue, but it actually is a proper church! We celebrated our 3rd anniversary a couple of weeks ago and can’t believe how quickly time has flown!

If you had the chance to go to any music festival which would it be and why?

I think Latitude would be my first choice, they always have amazing line-ups!

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What made you decide to start Heart Aflutter? (Thank goodness you did, we LOVE you for it!)

Ahaha thanks! Well, I got a bit hooked on anything wedding related while planning my own wedding. I was particularly frustrated by the lack of options for brides who didn’t want the usual, traditional wedding dress and spent months drooling over the websites of American designers, undecided on whether buying a dress online was a wise decision. In the end I didn’t take the plunge and purchased a vintage wedding dress here in London, however I continued following and admiring the work of some of those designers.

Then a couple of years ago I went through some tough times at work, first I was made redundant and then I ended up in a horrible job which really dragged me down. At that point, I decided I simply had to pursue this idea and do something I really loved and where I would be completely in control.

So I got in touch with those designers I so admired and brought this project to life. It’s been a long time in the making but I am so glad I did it!

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Claire La Faye_Before Sunrise front by Anja Verdugo copy Claire La Faye_Before Sunrise side copy

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How would you best describe the Heart Aflutter Bridal collection?

It’s different, unusual, relaxed and easy to wear. I’ve tried to incorporate a lot of colour and of unusual silhouettes into the collection. Also I exclusively stock independent designers, with a great focus on craftsmanship and an even better price point.

Heart Aflutter brides are brides who know exactly what they want for their wedding: they want to feel at ease and comfortable, they want to be able to dance and party and they can do so in our wonderful frocks, without feeling less of a bride and without breaking the bank.

Do you have a favourite piece right now?

Oh! This is such a difficult question to answer, as I’ve personally handpicked every single dress in the collection and I feel like they’re all my babies! But if I really really really had to choose one, it would be one of Claire La Faye’s dresses. The silhouettes are simple and unfussy, the fabrics are to die for, and they are just the right mix of simplicity and interesting details.

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What can our brides expect from a visit to Heart Aflutter?

They can expect a selection of dresses they won’t find anywhere else, as we are exclusive stockists of most of our designers.

For the duration of their appointment they have the space entirely at their and their party’s disposal. The studio is cosy and intimate, and my aim is to provide them with a stress-free, relaxed experience.

We also carry a selection of accessories for that special finishing touch to each bridal outfit. And finally, we have partnered with a selection of really talented, like-minded wedding vendors – photographers, florists, cake-makers, you name it! – so we can make recommendations on each aspect of a bride’s big day.

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What’s you best piece of advice for brides shopping for their dress, especially those looking for something a little more unconventional?

Come with an open mind.

Loving a dress in a picture on Pinterest doesn’t necessarily mean you’ll love it as much once it’s on you! And be daring, try on something you would never pick in a million years.

You’d be surprised how often this actually proves to be the winning decision!  There are no rules – you make the rules!

Finally, what’s your life quote/mantra?

Do more of what you love. Life is too short to do something you don’t love so, for me, this is the key to happiness!

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…Just incredible! We absolutely love Heart Aflutter and the opportunity they’re giving all our boho brides-to-be here in the UK! I only wish they’d been open when I was choosing a wedding dress – those Daughters of Simone dresses are everything!

Happy shopping gorgeous brides!

Peace + Love

Clare X

Seriously Pinteresting……… Inspiration of the Moment

15 Oct

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Afternoon favourites!

Happy hump day to you, we thought we’d take this opportunity to pick you up out of that mid week lull with a round up of some of our favourite pins of the moment! Everyone knows that Pinterest is a HUGE source of inspiration for budding creative brides-to-be, (like seriously, what did brides do before Pinterest?!), but it can also be pretty overwhelming, right?

So, we’ve stepped back from our desk, moved our mouse away from the little red ‘Pin It’ button and allowed some of this incredible inspiration to actually soak in… Yes, even us bloggers get a little overwhelmed sometimes (a lot of the time!)

Let’s take a moment, shall we?

The Dresses

Always a firm favourite with our Pinterest followers is our ‘Beautiful Dresses’ board, I mean, it’s kind of a key element, hey?!

There are so many great trends buzzing around this autumn, many of which we’ve mentioned before, but they’re starting to really come into their own! For starters, the blush trend isn’t going anywhere, it has however taken on a slightly dustier pink edge to cool it off for the season…

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And of course, minimal clean lines and loose fitting shapes are what you gals should be looking at buying for next summer. That long skinny keyhole detail though, some serious #bridalswag…

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For autumn/winter brides, it’s all about the runway sparkle, we love the extra dimension it adds to any photo…

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Of course, the astrology trend (we talked about it pretty extensively here) is going absolutely nowhere! As you’ll know if you follow our Instagram feed, I remain completely besotted with this McQueen dress; it simply gets better every time I see it. I mean, the naked baby adds a certain ‘something’, don’t you think?!…

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And lastly, remember the separates trend we talked about a while back? Yup, still a MAJOR hit and we remain completely besotted with that little peep of stomach paired super long lace sleeves. Come on…

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The Up and The Coming

Ok, so you heard it from our mouths first: these little numbers are gonna be kind of a big deal over the coming months and into spring of next year.

First up? Marble… You. Are. Welcome.

View More: http://rusticwhitephotography.pass.us/tuscanskies

Emerging 3 …Seriously though, crumbled marble as your centre piece; does is get any more effortlessly luxe!? I can’t even.

Also set to be a massive trend: decor that makes you look up, a.k.a. all things that hang.

Whether it’s boho clusters of drying flowers and herbs paired with spindly, vertical garlands…

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Or some tiny hanging brass bells (PERFECT for autumn and winter!), or if you plan to use some of these incredible plant hangers (seriously, someone buy me one for Christmas, please?!)…

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Or a series of chic, origami-inspired geometric lanterns, suspended using invisible thread. However you choose to go about it, wedding decor is all about the mid-air installation!

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The Details

Haha, so do you guys ever get the sense that the Pinterest gods want you to take note of a fine detail? Can’t help but notice a subtle detail that just keeps cropping up in your feed, like Pinterest is trying to subliminally tell you something? Well, these are for you guys!

We couldn’t help but take note of the seriously clever stationary that’s starting to emerge on our feed… I mean, DIY tepee Save the Dates?! Can I get married again, please!?

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And we’re also totally loving this little fan of postcards to get all the details in one place, while remaining super clean cut and cool…

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Now, I don’t care if it’s a little muslin pouch to hold you favours, a square of linen as your invite or handkerchiefs for your parents to blub their way through the ceremony, y’all NEED to incorporate a hand screen-printed element to your wedding; it’s kind of a big deal right now!

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Last but certainly not least of our finer detail pins, while sipping my morning coffee and perusing our Pinterest feed, a little something popped up.

I probably won’t surprise you when I say, Free People have done it again: Hair Charmsies.

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First off, how freakin’ cute did they wanna be with that name, ‘Charmsies’?!

Secondly, they couldn’t be easier to apply. We’re talking instant, dishevelled boho beauty. Check it out:

Am I right?! We’re totally obsessed.

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A Bride in Motion

Finally, we need to take a serious moment to appreciate this photography trend; movement, and plenty of it.

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Whether you’re lucky enough to be blessed with a beautifully breezy day, or you resort to other means, getting movement into your wedding photography is being SERIOUSLY encouraged right now!

Now, I’m not saying y’all resort to learning to dance point, but check out this in-flippin-credible shoot by Amy Osaba for some serious inspiration and take note on their extensive use of shadows and the dynamic that the layers of that beautiful dress create. S-WOON.

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Have a divine evening beautiful people and get dreaming!

Peace + Love

Clare X

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