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Bridal Fashion Exclusive – Velvet Johnstone’s Moonage Daydream Collection

23 Mar

Moon_Age_1214 Good morning, dreamers!

My goodness are you guys gonna love today’s post. So, if you caught up with yesterday’s post about our (super gorgeous) visit to A Most Curious Wedding Fair, you might’ve noticed a few dreamy pieces floating around the bridal catwalk that you’ve not seen before…

Remember that show-stopping feather bell sleeved gown?

The long sleeved lace mini, paired up with that incredible feather bomber jacket?

Well, that’d be the brand-spanking new collection from Velvet Johnstone, Moonage Dream.

Her second bridal collection, Moonage Dream previewed at Most Curious, and today we have the truly magical privilege of launching the collection and giving YOU the first ever look at her jaw-droppingly gorgeous lookbook!

OH. YES. MAMA.

Now, that’s enough of me chatting… Magic like this needs no introduction!

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How did you get into bridal fashion?

It was a very natural and magical journey, around the time I got married in 2013.

My work has always had a modern, dreamy and nostalgic romance to it, which I guess is why people started to ask me to design their wedding dresses.

The year I got married I made five dresses, plus my own and loved every second of it! I guess that’s when I started to think that maybe bridal was for me!

When I discovered Most Curious Wedding Fair it felt like the stars had aligned and I knew I was exactly where i needed to be with Velvet Johnstone. Becky, Cat and Sara (the creators of Most Curious) have been super supportive from day one and really helped me to believe I could make the transition over to bridal design. For that I’m beyond grateful.

I showcased a bridal edit with them, curating pieces from previous collections that were perfect for bridal fashion and launched my debut bridal collection at Most Curious the following year, winning the Rock and Roll bridalNEXT! Award which felt magic!

Bridal fashion is so inspiring at the moment… Well it’s the brides really! There’s a new found fresh approach to everything and i’m so excited to be a part of it.

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Who is a Velvet Johnstone Bride?

A Velvet Johnstone bride is always really cool in one sense or another…

She wants to feel incredible, expressing her true self comfortably and confidently.

She’s looking for something a little different and enjoys the relaxed and unconventional vibe of Velvet Johnstone.

She sounds like our kind of bride! Now, tell us about your new collection, Moonage Daydream, what’s the inspiration behind it?

My collections are always inspired by many different things: random thoughts, daydreams, memories, music, people, all mixed together to create a little bit of magic.

Moonage Daydream was inspired particularly by my best friends, the memory of my Mam’s wedding dress, angels, the universe, and not least a sense of utter loss, yet massive inspiration when David bowie passed, the humbling impact the moon has on me, true love and, of course, glitter freckles!

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We are in LOVE with the fabrics you’ve used, can you tell us a little more about them?

Thank you! I am a very tactile person so the fabrics and textures are really key to my work and can often lead the design.

I love layering different weights of silk and embroidered tulles. The movement from the feather georgette blew my mind; it looks like an entourage of angels!

If you had to choose a bridal ensemble (the works: dress, jacket, veil… Everything!) from the collection as your favourite, what would it be and why?

My absolute fave is the Issy Stardust mini paired with a Lemurian Queen crystal crown by Jill Urwin and a set of Cha Cha shoes by Joanne Stoker.

Have a look…

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Moon_Age_1215 This is the piece designed in memory of my Mam’s wedding dress.

It doesn’t especially look like it, it’s more about a vibe and feeling of how it would be today. It made me cry when I was sewing it and numerous times since (in a good way!) so it’s safe to say it holds a very large part of my heart. I believe the crystal crown has the power to connect us through the stars to distant ones and promotes a sense of oneness and the shoes, well I wore them on my own wedding day, and I love them!!

But then, if we’re talking about an entire ensemble I’d go for the lace Dalia mini & lace train skirt teamed with the Moon Child feather bomber and crystal Goddess head piece by Jill Urwin.

I love the drama of how many looks can be achieved from layering and delayering!

See for yourself…

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Moon_Age_938 But then, if I wanted to strip it back a little for a super cool laid back vibe, I’d go with the Reesie gown and cut out capeline hat by Ann Marie Faulkner.

Check it out…

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Moon_Age_397 …Oh or, of course, the Moonage Daydream mini!

I’d wear it just as it is, with bare feet!

I mean, just look…

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Moon_Age_1498 What?!

…You’re allowed more than one wedding dress these days, right?!

Hell yeah you are! And of course, the song that best represents the collection?

Moonage Daydream – David Bowie.

(insert heart emoji here)

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What’s the best piece of advice you can give a bride when it comes to searching for that perfect wedding outfit?

Follow your heart.

Go for what feels right to you. Something that makes you feel stunning, amazing, comfortable, confident and totally you; the best possible you.

Try on as much or as little as you need, stay true to yourself rather than conforming to something you think you should be wearing!

It is absolutely all about you X

Finally, what is your life quote or mantra?

Dream with your eyes wide open…

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Moon_Age_1260 Just amazing.
The moment I saw this collection at Most Curious I fell in love, it’s unapologetically free. Such movement, such feeling in every detail…

The collection will land on Velvet Johnstone’s website in the very near future, and until then, she’s taking enquires via info@velvetjohnstone.com and appointments are open!

The Line Up

Photographer: Leoni Blue Photography

Model: Olivia Ancell

Hair & Makeup: Sian Duke

Location: She’s Lost Control

Festival Brides Goes to A Most Curious Wedding Fair

22 Mar

4 Ahhhh, good times! Good times!

I can’t believe it’s already been a week since I paid A Most Curious Wedding Fair a visit at London’s Old Truman Brewery on Brick Lane.

The sheer brilliance that is Most Curious’ director, Becky Hoh-Hale, and her team of talented creatives truly nailed it (again) this year, with a collective of chic, original and super cool suppliers, designers and artists…

Did I swoon much?

You’re damn right I swooned!

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27 You know when you go to a wedding fair and, as you’d anticipate, there’s some stuff you love, some stuff you’re kinda on the fence about and some stuff you just gotta pass on by…

Well, lemme tell yah: that was most certainly NOT the case at Most Curious!

From the moment I walked up the stairs into their effortlessly cool venue, ’til the moment I finally left (some 5 hour later!) everything looked good. Like, REAL good.

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37 So, what’s the deal?

For those of you new to the scene, Most Curious is ‘THE wedding show for the style savvy couple’. Becky and her team aim to create a space full of style-led ideas, avoiding any labels (vintage, alternative, designer… You know the kind!) they work hard to keep it simple and, in doing so, completely freeing for the engaged couple.

No stereotypes. No traditions (unless you want them!). No limitations.

Put simply, when it comes to your wedding, nothing is set in stone, and the vibe at Most Curious really personifies that; anything’s possible.

…Now, you know me, I LOVE a bit of bridal fashion, and nothing says free-spirited more than a bridal outfit that breaks all the rules, and my goodness, did the Most Curious Catwalk do just that! Check it out, and keep your eyes peeled for one of our all-time favourite pieces, the pressed flower Meadow veil by the totally divine Ann Marie Faulkner

Song: Brother – Matt Corby (available to download here)

This year saw two catwalks at Most Curious…

BOHO LUXE MEETS BOHO MINIMAL: ’70s vibes meet simple shapes and a floral, painterly feel’

…and later in the afternoon…

HEROES: ‘In homage to one of the greatest coolest and creative forces the world has ever known, we go Bowie Bridal, just for one day’

You can see all the incredible designers featured in the catwalk listed right here as well as the amazing floral design by Parragon and hair and makeup by Portraits.

2 Photo c/o the super lovely Amanda of Doris Loves Lights! She was my super star all day, guarding my ridiculously heavy bag whiles I went off galavanting! MWAH!

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36 But wait!

Heaven forbid I lead you to believe that it was all about the bridal dresses and jumpsuits though, my gosh no!

So, without any further a-do, here’s a few more candid shots (from my loyal, hard-working little iPhone!) to give you a taster of what it’s all about! I’ll link the images to their companies where possible (if my memory will allow!), so simply click an image if you see something you like, but if y’all wanna see a full list of the London Fair’s suppliers featured in the shots, click here to have a read!

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15 From the incredible paper-born decor of Things by Laura, to the delicate colour-dipped hanging vases of UBYME, not to mention the awesome styling power of Sorrel & Steve, every corner I turned there was another mind-blowing decor installation to behold!

I also fell head over heels for beautiful pallet furniture of Gas & Air (super customisable furniture hire that’s just PERFECT for an outdoor wedding) and of course I had to mention the lovely gals from Patchwork and incredible online solution to all your gift list worries (need funding for your hen party? Or how about a neat way for your guests to contribute towards your house savings? No problem!)

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22 Remember that time I met bridal designer, Kevin Muscat and he stole a little piece of my heart? 

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25 Meanwhile, the photographers were, of course, out in force, with the most incredible stands to showcase their unbelievable talent!

I had the pleasure of meeting FBrides fave, Ed Godden, as well as the lovely Paola de Paola and how could I not mention the amazing VintageBooth.Me (sister company of lovely photographer, Lee Garland) and a new discovery for us, the awesome concept of Boxless Booths!

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1 One of the biggest ‘wow’ moments for me at the fair were the incredible floral displays.

Some of the UK’s most talented florists had styled their blooms to the nines and, make no mistake, they were absolutely gorgeous.

I fell pretty hard for the incredibly atmospheric flowers of the Wild Fox, the utterly dreamy headpieces of Sophie and Luna (thanks for the gorgeous pressed-flower confetti!), then there were One Flew Over’s flowers ‘by Girls Who Like Good Flowers’ (the eucalyptus in their arrangement had me with hearts for eyes) and of course the stunning (and I mean stunning) hand picked blooms of the Electric Daisy Flower Farm

SWOON.

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8 Just amazing…

If you missed it this year, be sure to get your sweet little hiney down there in 2017, and if London doesn’t work for you, make sure you check out their Norwich show too!

In the mean time, keep your eyes on A Most Curious’ Instagram feed to hear all about their exciting projects – there’s MUCH inspiration to be had!

Peace + Love

Clare XO

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