This morning we shared with you exclusive behind the scene images, shot by Cinzia Bruschini, of A MOST CURIOUS Wedding Fair’s 2016 Campaign Shoot. The feature, which you can view by clicking here, included an exclusive write up with Becky Hoh-Hale, founder of MOST CURIOUS. She described in detail the ideas and inspiration behind the campaign shoot, the incredible suppliers involved and why 2016’s MOST CURIOUS wedding fair is one you do not want to miss…..
This is the one to be at to see the trends for the coming year and beyond, to be part of it. This is clear from the amount of press we get at each show too – from Stylist to Conde Nast Brides, these guys come along to see what is truly hot or just about to be in the industry. The new makers and shakers come to us to connect with the right people and that is something we LOVE.
Now, if showing you the behind the scene images wasn’t enough to tempt you to attend this exciting and trend setting wedding fair, then I’m sure the final campaign images will. Captured by Natalie J Weddings and featuring fellow bridalNEXT winners, Velvet Johnstone, AM Faulkner and Oh Squirrel, I am very excited to share with you A MOST CURIOUS wedding fair’s brilliant campaign shoot along with a Q&A from the organisers of the show.
Prepared to be wowed lovely people…
Can you tell me a little about the beginnings of The Most Curious Wedding Fair…
Founder Becky Hoh-Hale got married in 2008 just before the vintage explosion, so struggled with even getting a caterer who would serve food ‘on old plates’. What followed is now a familiar story, but slightly pioneering at the time, of Becky collecting all her own vintage china, making her own bunting, backdrops and tablecloths and sourcing props that were unique to her and and her husband and were of course ‘vintage’. This led to her hiring out the pieces after her wedding to other like minded, and time-short brides who may not have the time or inclination to collect every thing they needed, under the name A Most Curious Party. That’s old news now, with a whole host of stories like that in the wedding industry, but Becky took it one step further. Following a disheartening spate of exhibiting at wedding shows with her wares, Becky realised the same pioneer spirit could be applied to wedding fairs and she might just be the girl to do it. Most Curious, the wedding show for the style-savvy couple was born.
Becky’s background (other than Most Curious) is interior design and design journalism and her passion lies in championing the new – the movers and shakers in the design industry who are not following the trends but creating them. After attending numerous design shows all over the world from Paris, Milan, Poland, Germany, Denmark and of course London, she sought to bring this formula to the wedding world.
Just as A Most Curious Party started as offering couples something that fit with their everyday lifestyle loves (a beautiful, slick version of it of course) Most Curious now unites trend aware and directional suppliers with the free and forward thinking couples who want their wedding day to be as design and fashion led as the rest of their lives. As free spirited and wild as their love and not particularly subscribing to a hugely traditional aesthetic for their big day.
What makes MOST CURIOUS so special…
I think MOST CURIOUS is special because there is no grand plan. We do truly do it because of the love of it. We love fashion, design and cool, beautiful things and representing that is the most important part for us. We are all alternative kids done good (!) so we’re not master entrepeneurs, we are a bit quirky and down to earth and friendly as well as producing a slick show. Finding the new talent and ideas, listening to our audience, what they want and adore, and connecting them to the right people are always gonna be top of our list and we don’t lose sight of that. We do not rest until we feel each and every single show does that and also brings something a little extra than the last.
There are hundreds if not thousands of wedding shows, and perhaps reaching triple figures of ‘alternative’ wedding shows too, but our’s was the first one to step out their into the unknown after the vintage explosion. Most Curious is kind of what happens after vintage!
We choose industrial spaces that let the exhibitors shine and they never let us down with amazing creativity that you will not see at any other wedding show. They egg each other on to push their own boundaries with stand design and new product launches that they feel have to be good enough for the Most Curious brides! It’s always so exciting on set up day to see it unfolding!
It’s also big enough to host fashion shows and a cafe, bar and live music so it’s nothing if it’s not a great day out to see some of the most outstanding, forward thinking creativity in the wedding world. Under one roof in the most hipster of surroundings, we host the most hipster of things; eating from food trucks, drinking cold-pressed coffee and craft beer while looking at beautiful dresses, amazing florals and accessories, cutting edge cakes and stationery while having a bop to folk bands!
It’s budget aware as well. The design does not completely take over from the idea of realistic prices. We are not fussed with something being high-end or totally ‘luxury.’ We chose people with their feet on the ground to exhibit. We find that our type of creative suppliers are more interested in doing a job well, i.e. a bespoke service for the couple and succeeding in creating something they want, rather than making huge profits! So the affordability goes hand in hand with the territory.
What kind of bride are you hoping to attract….
A Most Curious bride probably works in the creative or media world, and knows what she likes aesthetically. We are not a show for people who haven’t got any ideas about how their wedding should be. We want to be their guide and the helping hand they need to achieve their vision. Her home is full of cacti and wandering plants, macrame hangings or artistic prints. Her wardrobe is full of vintage and indie design pieces alongside a little bit of Topshop and a couple of pieces of New Look thrown in! Things don’t have to cost a bomb for her to be able to make it look cool……she has a magpie eye for the beautiful. As a couple, they love music and have plenty of vinyl in their lives and ‘I LOVE this song’ moments together, spending hours discussing or listening to their favourite bands. At heart she may be a little geeky and enjoy duvet days with a good book or star gazing with her beau equally as much as hitting Dalston High Street in her leather jacket and skinny jeans. She probably knows what she wants for her wedding, but not exactly sure where to get it, but we know that we are fulfilling our tasks with these type of brides. We see them do a little skip when they walk into the show and mouth ‘ THIS is what I mean’.
A Most Curious Wedding Fair will be taking place at The Old Truman Brewery in Brick Lane, London on Saturday 12th and Sunday 13th March 2016 from 10.30am-5.30pm and at Andrew’s Hall in Norwich on Sunday 20th March 2016 11am-4.00pm.
For ticket details please click here.
The Line Up
Photography: Natalie J Weddings
Stationery & Sashes: Oh Squirrel
Accessories: Ann Marie Faulkner
Bridal Gowns: Belle and Bunty & Velvet Johnstone
Flowers: Vervain Flowers
Cake: Lily Vanilli
Macrame Hanging Basket: Frida Florentina
Crockery: Hackney Potter
Jewellery: Eclectic Eccentricity
Hair & Make Up: Portraits Bridal
Model: Tiger Lily from Anti Agency
Shoes: Swedish Has Beens
Film: Insta Wedding